Privacy Policy
Last updated: September 28, 2026
This Privacy Policy describes how Eternal Life Energy Inc. ("Eternal Life Elixir," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, make a purchase from drinketernallife.com (the "Site"), or otherwise communicate with us (collectively, the "Services").
For purposes of this Privacy Policy, "you" and "your" means you as a user of the Services, whether you are a customer, website visitor, or another individual whose personal information we collect.
Please read this Privacy Policy carefully. By using or accessing the Services, you acknowledge the practices described in this Privacy Policy.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices, technologies, services, or for operational, legal, or regulatory reasons.
When we update this Privacy Policy, we will post the revised version on the Site and update the "Last updated" date above. We may take additional steps to notify you where required by applicable law.
How We Collect and Use Your Personal Information
The personal information we collect depends on how you interact with us and our Services.
We may collect personal information directly from you, automatically through your use of the Site, and from third parties that provide services to us.
We may use this information to provide and improve our Services, process orders and payments, communicate with you, provide customer support, conduct marketing and advertising, analyze use of our Site, prevent fraud and misuse, comply with legal obligations, and protect our business and customers.
Personal Information We Collect
Information You Provide Directly to Us
Information you provide directly to us may include:
- Contact information, such as your name, mailing address, shipping address, billing address, email address, and phone number.
- Order and transaction information, such as products purchased, billing and shipping information, payment confirmation, order history, returns, exchanges, and subscription information.
- Account information, such as login information and other information associated with a customer account.
- Shopping information, such as products you view, add to your cart, purchase, or otherwise interact with.
- Customer support information, including information you provide when contacting us with questions, requests, feedback, or other communications.
- Marketing preferences, including your preferences regarding promotional email, SMS, advertising, or other communications.
- User-generated content, such as product reviews, feedback, comments, or other content you choose to submit.
You may choose not to provide certain information, but doing so may prevent you from using certain features of the Services.
Information We Collect Automatically
When you interact with our Site and Services, we and the companies that help us operate our business may automatically collect certain information about your device and use of the Services.
This may include:
- IP address;
- browser and device information;
- network information;
- pages and products viewed;
- referring websites or sources;
- interactions with our Site;
- shopping and checkout activity;
- advertising interactions; and
- other information collected through cookies, pixels, web beacons, software development kits, and similar technologies.
We refer to some of this information collectively as "Usage Data."
Information We Receive from Third Parties
We may receive personal information from third parties that help us operate our business and provide the Services.
These may include:
- Shopify, which powers our ecommerce store and related services;
- payment processors;
- shipping, fulfillment, and logistics providers;
- subscription and customer-management providers;
- email and SMS marketing providers;
- analytics providers;
- advertising and social media platforms;
- fraud-prevention and security providers; and
- other vendors and service providers that perform services on our behalf.
For example, when you visit our Site, interact with advertisements, or open or click communications from us, we or companies we work with may collect information using cookies, pixels, web beacons, APIs, and similar technologies.
Information received from third parties will be handled in accordance with this Privacy Policy and applicable law.
How We Use Your Personal Information
We may use personal information for the following purposes:
Providing Products and Services. We use personal information to process payments, fulfill and ship orders, administer subscriptions, manage customer accounts, process returns and exchanges, provide order updates, and otherwise provide products and Services you request.
Customer Service and Communications. We use personal information to respond to questions, provide customer support, communicate about orders and accounts, and maintain our relationship with you.
Marketing and Advertising. We may use personal information to send promotional communications by email, SMS, or other channels and to advertise our products on our Site and on other websites, apps, and platforms. We may use information about your interactions with our Site and Services to measure advertising performance and make advertising more relevant.
Analytics and Improvement. We may use information to understand how customers interact with our Site, products, advertising, and Services and to improve our products, website, customer experience, marketing, and business operations.
Security and Fraud Prevention. We may use personal information to detect, investigate, prevent, or respond to fraudulent, illegal, malicious, or otherwise harmful activity and to protect our customers, business, Site, and Services.
Legal and Business Purposes. We may use personal information to comply with applicable laws and legal processes, enforce our agreements and policies, establish or defend legal claims, and protect our rights and the rights of others.
Cookies and Similar Technologies
Like many websites, we use cookies and similar technologies to operate and improve our Site and Services.
Cookies and similar technologies may be used to:
- operate essential website functionality;
- remember your preferences;
- understand how visitors interact with our Site;
- analyze website and advertising performance;
- personalize content; and
- support marketing and advertising.
We use Shopify's customer privacy tools, including a cookie consent banner. Depending on your location and applicable law, you may be asked to make choices regarding certain cookies and tracking technologies.
You can review or change your cookie preferences through the Cookie Preferences link available on our Site.
You can also configure your browser to remove or reject cookies. Blocking certain cookies may affect the availability or functionality of portions of the Services.
For information about cookies used by Shopify, you can review Shopify's Cookie Policy.
Advertising and Data Sharing
We work with advertising, analytics, ecommerce, and other service providers to operate our business, understand how customers interact with our Services, measure advertising effectiveness, and deliver advertising.
Depending on applicable privacy law, some disclosures of personal information to advertising or analytics partners may be considered a "sale," "sharing," or use for "targeted advertising," even when we do not receive money in exchange for your information.
Where required, you may opt out of these practices through the Your Privacy Choices link in the footer of our Site.
We also recognize Global Privacy Control (GPC) signals where required by applicable law and supported by our privacy-management systems.
How We Disclose Personal Information
We may disclose personal information to third parties when reasonably necessary to operate our business and provide the Services, including:
- Shopify and ecommerce service providers;
- payment processors;
- fulfillment, shipping, and logistics providers;
- subscription-management providers;
- customer service providers;
- email and SMS communication providers;
- analytics providers;
- advertising and marketing partners;
- professional advisers, including attorneys, accountants, and consultants;
- fraud-prevention, security, and technology providers;
- government agencies or other parties when required by law; and
- parties involved in a business transaction, such as a merger, financing, acquisition, reorganization, or sale of assets.
We may also disclose information at your direction or with your consent.
User-Generated Content
The Services may allow you to submit product reviews or other user-generated content.
If you choose to submit information to a public area of the Services, that information may be publicly accessible. We cannot control how other individuals or third parties use information that you voluntarily make publicly available.
Please use care when deciding what information to disclose publicly.
Third-Party Websites and Links
Our Site may contain links to websites, applications, or online services operated by third parties.
We are not responsible for the privacy, security, accuracy, or practices of websites or services that we do not own or control. We encourage you to review the privacy policies and terms of any third-party service you visit.
The inclusion of a link on our Site does not necessarily constitute an endorsement of that third party or its practices.
Children's Privacy
Our Services are not intended for children, and we do not knowingly collect personal information from children.
If you are a parent or guardian and believe a child has provided personal information to us, please contact us at info@drinketernallife.com so that we can review the request and, where appropriate, delete the information.
We do not knowingly sell or share, as those terms are defined under applicable privacy laws, personal information of individuals under 16 years of age.
Security and Retention
We use reasonable administrative, technical, and organizational measures designed to protect personal information.
However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our Services, maintain customer accounts and transaction records, fulfill legal and regulatory obligations, resolve disputes, prevent fraud, and enforce agreements.
Retention periods may vary depending on the nature of the information and why it was collected.
Your Privacy Rights and Choices
Depending on where you live and applicable law, you may have certain rights regarding your personal information. These rights may include:
- Right to Access or Know. You may have the right to request information about the personal information we collect, use, or disclose.
- Right to Delete. You may have the right to request deletion of certain personal information we maintain about you.
- Right to Correct. You may have the right to request correction of inaccurate personal information.
- Right to Data Portability. You may have the right to receive certain personal information in a portable format.
- Right to Opt Out of Sale, Sharing, or Targeted Advertising. Depending on applicable law, you may have the right to opt out of certain disclosures or processing of personal information for targeted advertising.
- Right to Limit Certain Uses of Sensitive Personal Information. Where applicable, you may have the right to limit certain uses or disclosures of sensitive personal information.
- Right to Restrict or Object to Processing. In certain jurisdictions, you may have the right to object to or request restriction of certain processing.
- Right to Withdraw Consent. Where processing is based on your consent, you may have the right to withdraw that consent.
- Right to Appeal. Where applicable, you may have the right to appeal our decision regarding a privacy request.
- Right to Non-Discrimination. Where applicable, you have the right not to receive discriminatory treatment for exercising your privacy rights.
These rights are not absolute and may apply only under certain circumstances.
Exercising Your Privacy Rights
You may submit a privacy request by contacting us at:
For requests relating to the sale or sharing of personal information or targeted advertising, you may also use the Your Privacy Choices link available in the footer of our Site.
For cookie consent choices, you may use the Cookie Preferences link available on our Site.
We may need to verify your identity before completing certain requests. Depending on applicable law, you may also be permitted to designate an authorized agent to submit a request on your behalf.
We will not discriminate against you for exercising applicable privacy rights.
California Privacy Rights
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), may provide you with specific rights concerning your personal information.
Depending on the circumstances and applicability of the law, these may include the right to:
- know what personal information is collected, used, disclosed, sold, or shared;
- request access to certain personal information;
- request deletion of certain personal information;
- request correction of inaccurate personal information;
- opt out of the sale or sharing of personal information;
- limit certain uses and disclosures of sensitive personal information; and
- exercise applicable privacy rights without discriminatory treatment.
You may exercise applicable rights by contacting info@drinketernallife.com or, for applicable sale/sharing and targeted-advertising opt-outs, by selecting Your Privacy Choices in the footer of our Site.
Where required by applicable law, we also process recognized Global Privacy Control signals as requests to opt out of the sale or sharing of personal information for the browser or device sending the signal.
The California Attorney General describes the CPRA as amendments to the CCPA rather than a separate privacy law, which is why I've used the formulation "CCPA, as amended by the CPRA" here. California Attorney General
European and International Privacy Rights
If you are located in the European Economic Area, United Kingdom, Switzerland, or another jurisdiction that provides privacy rights regarding personal information, you may have additional rights under applicable law.
Depending on your jurisdiction, these may include rights to access, correct, delete, restrict or object to certain processing, receive a portable copy of certain personal information, or withdraw consent where consent is the basis for processing.
You may submit a request by contacting us at info@drinketernallife.com.
You may also have the right to lodge a complaint with the applicable data protection authority in your jurisdiction.
International Data Transfers
We and the companies that provide services to us may process personal information in countries other than the country where you live, including the United States.
Where required by applicable law, international transfers of personal information will be made using recognized legal mechanisms or safeguards.
For example, where applicable to transfers of personal information from the European Economic Area, United Kingdom, or Switzerland, appropriate safeguards may include recognized standard contractual clauses or other legally recognized transfer mechanisms.
Marketing Communications
You may opt out of promotional emails at any time by using the unsubscribe link contained in those communications.
Where we send promotional text messages, you may opt out using the instructions provided in those messages.
Even if you opt out of marketing communications, we may continue to send non-promotional communications, such as order confirmations, shipping notifications, subscription information, account notices, or other transactional communications.
Complaints
If you have a complaint or concern about how we handle personal information, please contact us at info@drinketernallife.com.
Depending on where you live, you may also have the right to appeal a decision we make regarding a privacy request or submit a complaint to an applicable privacy or data protection authority.
Contact Us
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact:
Eternal Life Energy Inc.
Eternal Life Elixir
Email: info@drinketernallife.com
Website: drinketernallife.com